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"What you do makes a difference, and you have to decide what kind of difference you want to make." 

-Jane Goodall


How We Began

A little about us...

One day, the twelve-year-old daughter of Dan Messeloff, one of’s founders, approached him and said, “Daddy, I think want to be a doctor when I grow up.  It seems like doctors do good work, they help people, and I think being a doctor pays pretty well.”  Dan was thrilled: Dan isn’t a doctor, but he knew that being a doctor is indeed a fulfilling and highly-respected career, and it does in fact pay well.  


Dan searched for resources for parents like him to help their children become doctors.  Surprisingly, the first result contained only generic guidance, such as “Earn a bachelor’s degree from a 4-year college” and “Submit your application to the medical schools of your choice.”  No other websites had any meaningful resources at all. Dan wondered, how is it possible that there are no real resources in the market for something that so many millions of people want – to become doctors?


And so, Dan set out to create the resource his daughter needed, and was born.

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